Palm Beach Tans
Palm Beach Tans -Tanning Franchise Information
Palm Beach Tan Franchise Information:
Palm
Beach Tan has changed the image of the indoor tanning
store forever by introducing the concept of the Tanning
Superstore. Each Palm Beach Tan location boasts two to
three times the square footage of a typical tanning
salon. And unlike many stores that are located on the
second floor of a class "C" strip mall, Palm Beach Tan
superstores are strategically positioned in high profile
class "A" retail developments. This has greatly
increased the sales volume of the stores, attracting
customers who might not have previously considered
indoor tanning.
Selling Sunshine
What does Selling Sunshineâ„¢ mean? In a world where
appearances count, a healthy-looking tan is an essential
part of a positive self-image for many people. This
desire to not only look good, but to feel good about
your appearance has created the basis for the 6 billion
dollar per year indoor tanning industry. Palm Beach Tan
is already an established leader in this growing indoor
tanning market with an 14-year track record of making
profits by delivering what appearance-conscious
customers want. With no well-organized or
well-capitalized competition, the company is now
positioned to lead a major market consolidation to
become the nationally recognized market leader.
Brand Awareness
Palm Beach Tan has been able to effectively build brand
awareness by establishing a uniform layout and color
scheme for all our stores. This distinctive universal
design not only allows us to achieve significant
economies of scale in purchasing and operation; it also
plays a large role in enhancing the tanning experience
for customers.
Information Systems
Palm
Beach Tan is pioneering the use of information
technology in the tanning industry to streamline
operations and control costs. A specialized industry
software system is used to provide automated billing,
inventory management, equipment control and management
tracking capabilities. With routine processes and
procedures automated, managers and staff have more time
to interact with the customers and market additional
products and services.
These advanced information systems allow Palm Beach Tan
to track membership data, tanning activity, sales
information and seasonal fluctuations in a timely
fashion. With this information, marketing programs have
been developed to optimize revenue and minimize seasonal
fluctuations.
Tanning Equipment
Every Palm Beach Tan Superstore features the latest
equipment from the leading manufacturers. Palm Beach Tan
is able to take advantage of its size and buying power
to work directly with the manufacturers, improving both
the quality and safety of tanning equipment and
procedures. Extensive knowledge of leading-edge tanning
technologies helps ease customer concerns regarding
equipment safety and the exposure of undesirable types
of ultraviolet light.
In addition, for the ultimate tan without using UV
light, all Palm Beach Tan stores feature the
revolutionary Mystic Tan System. Mystic Tan offers the
latest in sunless tanning technology to provide a
beautiful looking tan in only seconds with no UV
exposure at all!
Training
All Palm Beach Tan management personnel complete a
comprehensive training program that details:
- Sales practices and techniques
- Product knowledge
- Management information systems
- Customer service
Unlike the typical tanning store, Palm Beach Tan
considers itself to be in the service business and
utilizes an enterprising approach toward marketing its
services and products. Management teams receive added
incentives and bonuses based on the financial
performance of their stores.
Palm Beach Tan has cultivated a distinct corporate
philosophy that places the highest priority on customer
service and rewards members of its management team for
their effort and commitment.
Thank You for your interest in this tanning franchise opportunity. Please check back soon for updates and content regarding this tanning franchise.